To understand what that means, take the book itself: The pages of Cradle to Cradle are made of a plastic from which the ink can be easily. Review: Crade to Cradle: Re-Making the Way We Make Things by Michael A rare example of the "inspirational" book that actually is. Cradle to Cradle: Remaking the Way We Make Things is a seminal book in the sustainability field co-authored by William McDonough & Michael Braungart.


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Overall, that initial design effort saved them money.

Cradle to Cradle: Remaking the Way We Make Things by William McDonough

I guess this review is getting a little long. Here is the punchline.

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Environmentalism and industry don't necessarily have to be arch-enemies. I guess Captain Planet brainwashed me a little Intelligent cradle to cradle book design can create an industrial environment which is actually beneficial to local ecology. This book gets four stars rather than five because I wish it was longer.

Instead, the book is short and talks in broad strokes for a more skeptical audience than me.

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Because profitability is a requirement cradle to cradle book the designs, the thinking goes, they appeal to business owners and obviate the need for regulatory apparatus.

These shimmery visions can sound too good to be true, and the book is sometimes frustratingly short on specifics, particularly when it comes to questions of public policy and the political interests that might oppose widespread implementation of these designs.

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Or how about being more efficient? In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans design products and systems that celebrate an abundance of human creativity, cradle to cradle book, and productivity?

That are so intelligent and safe that our species leaves an ecological footprint to delight in, not lament? What McDonough and Braungart add to that chorus is a cogent argument cradle to cradle book designing our way toward that economy.

It could not go back into any biological cycle. Yes, it is 'less bad' but the optimisations are in the wrong place.



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