Marketing Management, 13th Edition. Philip T. Kotler ISBN Online purchase . Marketing Management, 12th Edition. Kotler & Keller. COUPON: Rent Marketing Management 13th edition and save up to 80% on textbook rentals and 90% on used textbooks. Get FREE 7-day. Marketing an Introduction 13th edition pdf Kotler - Book Hut. Marketing Management, Millenium Edition Philip Kotler Custom Edition for.
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Human Resource Management, 13th edition provides students in human resource management courses and practicing managers with a comprehensive review of essential personnel management concepts and techniques in a highly readable and understandable form.
| Kunal Singh -
Particularly in these difficult economic times, where students want to be able to apply at work what they learn in class, this edition continues to particularly focus on practical applications that all managers can use in carrying out their HR-related responsibilities.
If you adopted the previous edition, marketing management 13th edition will find transitioning to the 13th edition easy, as the chapter outline as well as the outline for each chapter is more or less the same.
I had two goals in writing the 13th edition. In brief, I wanted it to provide a high-level book s complete coverage with a lower-level book s readability, userfriendliness and relative brevity.
To that end, I ve made six major changes to this edition. Dozens of new topics.
These include new, expanded treatments of reliability, validity, generalizability, utility, person-job fit, person-organization fit, and bias in Chapter 6 Employee Selectionas well as the standard deviation rule in equal employment compliance, retaliation, job satisfaction and withdrawal, managing voluntary turnover,management s willingness to take a strike, cross training, the Myers-Briggs type indicator, workflow analysis, job design in job analysis, task analysis and task statements, the psychological contract, job hazard analysis, safety awareness programs, operations reviews, competencies of HR professionals,managing voluntary turnover, employee engagement, the process of job withdrawal, cumulative trauma marketing management 13th edition, a thoroughly revised and expanded description of the ADDIE training process in Chapter 8, and new material marketing management 13th edition employee rights in Chapter 14 Ethics and Employee Rights and Discipline.
This edition also contains many dozens of new recent citations.
Marketing Management, 13th Edition
A new boxed feature, The Strategic Context, paired with new strategic human resource management opening scenarios. These boxes illustrate the strategic context of each chapter s material for instance, how L.
Bean s employee selection standards help to produce marketing management 13th edition employee competencies and behaviors that in turn support L. Bean s customer service strategy. The new chapter marketing management 13th edition model says this: New HR as a Profit Center boxed features.
I ve added a new focus throughout the book on the value proposition and on HR strategy, metrics, and analysis.
Marketing Management, 13th Edition
The marketing management 13th edition HR as a Profit Center features give readers actual examples of human resource management practices they can apply on their jobs to cut costs, boost revenues, and improve performance. A completely revised Chapter 10 on Employee Retention, Engagement, and Careers, and a completely rewritten and practical discussion in Chapter 11 of how to actually develop a market competitive salary structure.
Eighteen new videos all reviewed by me and with discussion questions and a synopsis for each video included at the end marketing management 13th edition each part of the textbook. We have a total of 28 videos on the DVD.
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All in a slimmer package. What HR practices and policies do we need marketing management 13th edition produce the employee competencies and behaviors required to achieve our strategic goals?
The new The Strategic Context features linked to the opening scenarios show how companies make human resource management decisions within the context of their strategic initiatives.
Examples include how Whirlpool uses candidate interviewing to build its customer base Chapter 7and how Google fosters the employee interaction its strategy depends on with a crowd sourcing selection process Chapter 6.
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New HR as a Profit Center boxed feature. Today marketing management 13th edition students want to apply what they learn in class to their jobs, and today's employers expect human resource management to add measurable value to the company.
Our new HR as a Profit Center features show actual examples of how human resource management practices do this.
In addition, I ve retained these important 12th edition features. Evidence-Based Human Resource Management illustrates why and how managers base human resource decisions on measurable, data-based evidence.
marketing management 13th edition Managing the New Workforce illustrates the skills managers need to manage today s diverse employees. Previous editions of this textbook were the first to provide specific, actionable explanations and illustrations showing how to use devices such as the HR Scorecard process explained fully in Chapter 3 to measure HRs effectiveness in achieving the company s strategic aims.
In this 13th edition, a continuing Hotel Paris case at the end of each chapter gives readers practice in applying strategic human resource management in action. Coverage of the core concepts of strategic HR appears in Chapter 3.
Video Cases To provide professors, students, and practicing managers with a richer and marketing management 13th edition flexible textbook, I have incorporated 18 new video cases at the end of the book s five parts.