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COMO APLICAR O PENSAMENTO LATERAL EM SEU TRABALHO CRIATIVO

Simply wait until the sun goes down. Like pensamento lateral magical room, marketers have a bad habit of charring great terms to death.

However, when you unwrap all of its buzzwords and euphemisms, history shows that creative breakthroughs all have one thing in common: They way a pensamento lateral hacker or, say, MacGyver would think. Breakthroughs, by very definition, only occur when assumptions are broken. Apple turned the tech world on its head by radically simplifying music and pensamento lateral when everyone else equated more buttons and more megabytes and more jargon with better.

PENSAMENTO LATERAL EPUB DOWNLOAD

When we look at great inventions and solutions to problems throughout history—the kinds that make what came before instantly obsolete—we see this pattern again and again. Here are five steps to pensamento lateral yourself to think a little more laterally with any challenge: In the case of the puzzle above, the list might include the following: The goal is to be able to challenge anything at all, not just items which are problems.

For example, one could challenge the handles on coffee cups: The reason for the handle seems to be that the cup is often too hot to hold directly; perhaps coffee cups could be made with insulated finger pensamento lateral, or there could be separate coffee-cup holders similar to beer holders, or coffee shouldn't be so hot in the first place.

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This tool systematically expands the range and number of concepts in order to end up with a very broad range of ideas to consider. Disproving Based on the idea that the majority is always wrong as suggested by Henrik Ibsen [7] and by John Kenneth Galbraith [8]take anything that is obvious and generally accepted as "goes without saying", question it, take pensamento lateral opposite view, and try to convincingly disprove it.

This technique is similar to de Bono's "Black Pensamento lateral of Six Thinking Hatswhich looks at identifying reasons to be cautious and conservative.

Problem solving[ edit ] Problem Solving When something creates a problem, the performance or the status quo of the situation drops.

Lateral Thinking - Lateral Thinking

Problem-solving deals pensamento lateral finding out what caused the problem and then figuring out ways to fix the problem. The objective is to get the situation to where it should be. For example, a production line has an established run rate of items per hour.

Suddenly, pensamento lateral run rate drops to items per hour. Ideas as to why this happened and solutions to repair the production line must be thought of, such as giving the worker a pay raise.

O PENSAMENTO LATERAL - EDWARD DE BONO - Google книги

Creative Problem Solving Using creativityone must solve a problem in an indirect and pensamento lateral manner. For example, if a production line produced books per hour, creative problem solving could find ways to produce more books per pensamento lateral, use the production line, or reduce the cost to run the production line.

Lateral Problem "Solving" Lateral thinking will often produce solutions whereby the problem appears as "obvious" in hindsight.



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